About us

About Us

Authentic Shades by Sum Enterprise

At Authentic Shades, we believe luxury should be accessible without compromise. Founded under Sum Enterprise, our mission is to bring you 100% authentic, premium cosmetics at prices that everyone can enjoy.

We carefully source every product from trusted suppliers to ensure originality, quality, and customer satisfaction. With us, you don’t just shop makeup—you invest in confidence, style, and authenticity.

Authentic Shades isn’t just a brand—it’s a promise of genuine beauty, delivered with care.